Kraken Pro
Enhancing usability and flexibility in custom layouts
Year
2024
Company
Kraken
Type
UX/UI design,
web design
Kraken Pro offers custom layouts, allowing users to tailor their trading interface by adding and rearranging widgets through a drag-and-drop system. While this feature provides flexibility, user feedback and data indicated that many traders found customization unintuitive, leading to hesitation in adjusting their layouts.
We identified two key challenges: users were reluctant to customize their layouts, and many weren’t adding new widgets. To improve the experience, we introduced a simpler way to add widgets by incorporating a dropdown menu within existing widget blocks, eliminating friction in the customization process. We also added educational materials to help users understand the function of each widget and redesigned the template selection process, integrating graphic visualizations to make choosing a starting layout more intuitive. These enhancements make layout customization more accessible and user-friendly.
To evaluate success, we will track increased widget usage and the number of personalized layouts created. User testing on a prototype validated the effectiveness of these improvements, with participants reporting a more intuitive and seamless customization experience. Positive feedback indicates that these enhancements will drive higher engagement and improve overall usability.
Looking for more in-depth case study?
Kraken Pro
Enhancing usability and flexibility in custom layouts
Year
2024
Company
Kraken
Type
UX/UI design,
web design
Kraken Pro offers custom layouts, allowing users to tailor their trading interface by adding and rearranging widgets through a drag-and-drop system. While this feature provides flexibility, user feedback and data indicated that many traders found customization unintuitive, leading to hesitation in adjusting their layouts.
We identified two key challenges: users were reluctant to customize their layouts, and many weren’t adding new widgets. To improve the experience, we introduced a simpler way to add widgets by incorporating a dropdown menu within existing widget blocks, eliminating friction in the customization process. We also added educational materials to help users understand the function of each widget and redesigned the template selection process, integrating graphic visualizations to make choosing a starting layout more intuitive. These enhancements make layout customization more accessible and user-friendly.
To evaluate success, we will track increased widget usage and the number of personalized layouts created. User testing on a prototype validated the effectiveness of these improvements, with participants reporting a more intuitive and seamless customization experience. Positive feedback indicates that these enhancements will drive higher engagement and improve overall usability.
Looking for more in-depth case study?
Kraken Pro
Enhancing usability and flexibility in custom layouts
Year
2024
Company
Kraken
Type
UX/UI design,
web design
Kraken Pro offers custom layouts, allowing users to tailor their trading interface by adding and rearranging widgets through a drag-and-drop system. While this feature provides flexibility, user feedback and data indicated that many traders found customization unintuitive, leading to hesitation in adjusting their layouts.
We identified two key challenges: users were reluctant to customize their layouts, and many weren’t adding new widgets. To improve the experience, we introduced a simpler way to add widgets by incorporating a dropdown menu within existing widget blocks, eliminating friction in the customization process. We also added educational materials to help users understand the function of each widget and redesigned the template selection process, integrating graphic visualizations to make choosing a starting layout more intuitive. These enhancements make layout customization more accessible and user-friendly.
To evaluate success, we will track increased widget usage and the number of personalized layouts created. User testing on a prototype validated the effectiveness of these improvements, with participants reporting a more intuitive and seamless customization experience. Positive feedback indicates that these enhancements will drive higher engagement and improve overall usability.
Looking for more in-depth case study?
Kraken Pro
Enhancing usability and flexibility in custom layouts
Year
2024
Company
Kraken
Client
Politico
Type
UX/UI design,
web design
Kraken Pro offers custom layouts, allowing users to tailor their trading interface by adding and rearranging widgets through a drag-and-drop system. While this feature provides flexibility, user feedback and data indicated that many traders found customization unintuitive, leading to hesitation in adjusting their layouts.
We identified two key challenges: users were reluctant to customize their layouts, and many weren’t adding new widgets. To improve the experience, we introduced a simpler way to add widgets by incorporating a dropdown menu within existing widget blocks, eliminating friction in the customization process. We also added educational materials to help users understand the function of each widget and redesigned the template selection process, integrating graphic visualizations to make choosing a starting layout more intuitive. These enhancements make layout customization more accessible and user-friendly.
To evaluate success, we will track increased widget usage and the number of personalized layouts created. User testing on a prototype validated the effectiveness of these improvements, with participants reporting a more intuitive and seamless customization experience. Positive feedback indicates that these enhancements will drive higher engagement and improve overall usability.
Looking for more in-depth case study?
© MON WILCZEK 2025
© MON WILCZEK 2025
© MON WILCZEK 2025
© MON WILCZEK 2025